What To Do About Your Critics

No matter how much good you do there is always someone throwing poison darts at you. They just can't stand the fact that you did something with your life and became successful, while they didn't.

There is an old saying that the further up the ladder of success you climb, the bigger target your keister becomes, and the more people are willing to shoot at it.

It certainly is true, and I have the bullet holes to prove it.

So we are left with the question of what to do.

Legendary marketing expert Dan Kennedy says we should celebrate our critics, stamding up and shouting, " Yes! Yes!" because the more critics we have, the more successful we are, and will become.

The Zen Master of the Internet, Matt Furey, just ignores them completely. He views them all as a complete waste of time and space, and just makes them disappear in his mind.

Both Furey and Kennedy occasionally answer their critics, but not by name, because this only serves to make the flames burn higher. "What these people want is attention," say both of them, "and not giving it to them drives them crazy."

The other reason they don't publicly answer their critics is that the other side will undoubtedly publicly post any answer they make, and rarely, if ever, will they post the entire piece.

Here's another thing to keep in mind.

Critics very rarely buy what you are selling.

And it doesn't matter, even if you make the changes they want you to, they still won't buy. All they want to do is complain, which is the only thing they are good at.

That's a fact, but you needn't get wrapped up in it. Critics are not your problem, especially if they are not buyers. You should spend no time worrying about them and whatever screwball ideas that they have.

Just move on. Taking care of real customers is hard work.That's where you should devote your time.

And one more thing. If a critic ever threatens you, he or she has broken the law. Save all their correspondence in a special file. If they use the phone, record their calls. This stuff is very helpful if you ever need to take very strong action against them.

From the big saddle,

Jim Whelan
The Chairman of the Board

P.S. If you haven't contacted us here at: thejamesrwhelanagency.com, or called us at 206 407 3124, you may be putting as much as 50% of your advertising dollars in the sewer and flushing them downstream.