The Democrats have made their choice, and so now
the real battle for the White House can begin. We
can only hope Obama doesn't pick Hillary to be Vice
President, if only to keep Billy Jay in permanent retirement.
There are a number of issues that loom large in the
fall, but taxes are numero uno by a long shot. Obama
seems never to have met a tax he couldn't vote for,
and if it affects the rich, so much the better.
We're going to be hearing a lot about the rich very
soon, and obscene corporate profit. The Democrats
are going to mount the biggest class warfare camapign
in history. They think the time is ripe for a "poor, poor
me" campaign."
There have been a number of articles lately in business
publications where CEO's who should know better are
talking utter nonsense about how they are not primarily
profit motivated. (And on the other hand, how green they
are, but that's an issue for another article.)
These CEO's are delusional, and as a result their
business are not as strong or as good as they can be.
If your primary reason for for being in business is not
to make a profit you don't belong in the business club,
and you'd be better off running a charity. If profit isn't
your main motivating factor for making business decisions
you're going to be making a lot of bad business decisions.
I know a guy who has a personal training business, and
he was having problems making his business work. I
referred him to a friend of mine who specializes in making
businesses profitable, and he does it very quickly.
He had several conversation with the personal trainer,
and then wrote out a plan for him to follow. The personal
trainer was terrified of the plan, and he called me to tell
me that he soon wouldn't have any business at all.
I thought this was pretty funny.
The first step in the plan was to triple his prices. This is
what the personal trainer was afraid of. He thought that
no one would pay him that kind of money.
I talked him into implementing the plan, and he did lose
a couple of clients. But he added a bunch more at the
much higher price. And he retained all the rest. Now he
has a waiting list for new clients. He has also introduced
a new exclusive service that triples his new price. He
has a dozen people enrolled in that plan.
His bills are all paid. He has hired two new staffers, and
he has money in the bank. He works fewer hours, and
has some time for himself.
It's all paid for by profits.
In the past he wasn't focused on profits. He had no
idea what his service was really worth, or what people
would be willing to pay for it. Now his attitude is radically
changed, and so is his business and lifestyle.
Profits drive the economy. When the government starts
stealing profits, business does not thrive. This is a lesson
the Democrats will never learn.
From the big saddle,
Jim Whelan
The Chairman of the Board
P.S. Today the business of the personal trainer dwarfs
all his competitors. The talk about his programs and
high prices like he is some kind of lunatic. They don't
realize that they are advertising for him. They plant the
questions in everyones mind, "What's so good about his
program that he can charge so much more than everyone
else? Why does he have a waiting list?"
And he has plenty of money to advertise his more expensive service.
Contact us at: thejamesrwhelanagency.com, or 206 407 3124
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