A very recent CBS/New York Times poll has found
that 72% of Americans rate their own financial health
as good. This is quite a contrast to the glum and
morose pronouncements made every day by the media,
and others with vested interests.
This reminds me of a few years back when the media
was telling us about a meteoric political shift that was
about to take place, where all incumbent politicians
were going to be tossed out on their ear.
Amazingly, incumbents won 99% of the races they were
involved in, and the message really was, "Your
Congressman needs to go, but mine is okay."
Today I really don't know what you have to do to get
booted out of Congress. Maybe Senator Craig knows.
So...what we really have is a perception problem.
There is a crisis in the real estate industry. Even so,
it only affects a very small percentage of people who
hold mortgages. The tax rebate certainly isn't going to
solve the problem.
A friend of mine received a letter from the IRS yesterday
informing him that he would get a $900 rebate. I asked him
what he was going to with it, and he replied, "I'm going to
Costco, and I'm going to buy a stainless steel gas grill on
Uncle Sam."
(The grill costs $899.)
I'm not getting a rebate, which I am a little miffed about.
I'm suffering too you know. The only problem for me is that
$900 is not going to make me feel any better.
So the big question is, how is everybody going to feel after
they get their rebate check?
Is there going to be a gigantic mood swing that ends all the
economic doom and gloom? Are we all going to become
shiny happy people?
When those checks start hitting, the media will tell stories
about what people did with the money, and then a couple of
weeks later, just about the time of the political conventions,
the country will just go straight down the tubes, and desperation
and despair will reign over the land. Until 48 hours after the election,
when there will be a holiday until the next President is sworn in.
Then the cycle will start all over again.
But remember that 72% of the people are satified with where
they are financially.
Smack dab in the middle of ruin, acording to the media,
72% of Americans feel like they have enough cake.
From the big saddle,
Jim Whelan
The Chairman of the Board
P.S. If you don't advertise, 100% of the people who don't
see or hear your message won't buy your product. Guaranteed.
Or you could increase your sales by 100% or more, and not
worry about whether you are getting a rebate check either.
Contact us at: thejamesrwhelanagency.com, or call 206 407 3124.
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